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Quality Determines What It Is

This is a guest post by Jeremias. He introduced himself.
My knowledge regarding stocks or investments I would say is quite on the average compared to people on the same age as I am, 15 years old. My parents introduced me to mutual funds when I was seven years old and I place money there on a yearly basis. I have quite saved a large amount of money ( for me), but I intend to use it at my senior years.
For me it is impressive, and I am happy, to meet a young man like Jeremias who is interested in saving and investing cash in such young age. I believe, if he continues educating himself in investing, he will be able to retire early. Very early.

In the field of marketing, there are so many things to consider, but of all these who is the most significant? It is the quality of the product; or better yet, its contents. The consumers consider this the most significant because it would be their sole reason for choosing the product. Aesthetics or looks could be deceiving but what would be the product of use when it has the least functionality. Others might say that the price should be the first in consideration. Well, they are wrong. A product may be cheap or too expensive but its features may only be a waste of time and money.

For consumers, the quality of the product is not only limited to its lifespan and functionality, it is of course concerned with the safety of its consumers. One may disregard the other concerns for the products quality but never its safety. As the saying goes, health is wealth. The product may be returned to the company and replaced for a better one, but when the consumer’s health is the one that is affected, it is irreplaceable and irreversible. Also, spending cash on safe and efficient products is a lot cheaper than having to go to a hospital to get treated for an illness a product caused.

Quality defines the company. Before any company got their name on the top, they have been establishing their quality through years. And by this concept, we mean that by merely spreading the news to their friends or acquaintances, the company becomes popular. When something is popular, people tend to be interested about it. Better yet, more people purchase products of the company to confirm for themselves the news they heard. Also, the name of the product become the generic term for all similar products like the toothpaste. When people go to stores they would sometimes say, “May I buy one Colgate.”, where in fact, the person is pointing at another brand of toothpaste. Not only does quality define companies, but it is also something one competes for.  Companies continue improving the quality of their product to invite more consumers.This gives the consumers the power to choose the best. Once the company has established the quality of their products, consumers would not only demand for the quality of their product but also the quantity, the consumers can avail.

In marketing, having quality product means everything. It does not only provide the company strength and money but also power amongst their rivals. The consumers on the other hand, has the ability to manipulate the quality of the product according to their needs and desires. You, as a consumer have the power to do this!





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