An article “How Yield on Cost Works” by David Van Knapp discussed the basic yet oft-misunderstood concept of yield on cost (YOC). In a nutshell, it explains why your personal yield from a dividend stock goes up as the company increases its dividends. The reason is because your personal yield is based—and always will be based—on the price you paid for the stock. That’s what the “C” in YOC stands for: Your cost. It is not affected by changes in the price of the stock after you bought it. If you make additional purchases, each new purchase has its own YOC.
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