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Keep income flowing no matter what

The primary goal isn’t to make as much money as possible or “beat the market.” Instead, it’s to create a portfolio of investments that will allow you to meet specific obligations — no matter what happens in the markets. This may seem like a distinction without a difference. But it requires a fundamentally different mindset and approach than investing to maximize returns.

It even has a name: liability-driven investing.

“You’re not investing to maximize returns…you’re maximizing the chance of being able to meet future income needs,” says Christopher Jones, chief investment officer at Financial Engines, which provides asset-allocation services to 401(k) plans.

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0 responses to “Keep income flowing no matter what”

  1. Weekend Links 3/6/2011 | The Investment Blog says:

    […] Keep income flowing no matter what @ HelloSuckers […]

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