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Marketing Strategy for Starters

This is a guest post by Jeremias. He introduced himself.
My knowledge regarding stocks or investments I would say is quite on the average compared to people on the same age as I am, 15 years old. My parents introduced me to mutual funds when I was seven years old and I place money there on a yearly basis. I have quite saved a large amount of money ( for me), but I intend to use it at my senior years.
For me it is impressive, and I am happy, to meet a young man like Jeremias who is interested in saving and investing cash in such young age. I believe, if he continues educating himself in investing, he will be able to retire early. Very early.


“No, because customers don’t know what they want until we’ve shown them.” 

Steve Jobs

This was the response of a former CEO of Apple, in one of his conversations with his employee. He was asked if he wanted to do market research. It is actually a great idea a company must have. One must have the vision to create things unique and futuristic. Moreover, one must put itself on the shoes of the consumers in order to understand what are the possible needs or wants of the consumers.

People love unique things. The common examples for such are computers, television, and songs. If such would look or sound weird, people get interested with how unique or weird these things may be. Even if it were weird, it would stick to people’s minds because it is the only existing product in this world. Moreover, if they see that such thing has great quality and would be very functional in the future, they would be very willing to buy it. In addition, people want to buy things unique because there are those that feel they are privileged to have the capability to buy such things.

apple_bite2A company must have a great vision of the future. This tells one what to create and do with their products. In addition, the companies who can create futuristic products often acquire the capability to dictate what products must be in the future that consumers must buy. Consumers love advanced products because these products are those that are highly capable of doing many things. They are those that are easy to use and very efficient at home or at work. People want to buy things that would make life easier for them. This has, of course, good and bad implications on the lifestyle of the people. People might get lazy to do things and often choose the easy way out on problems. On the other hand, people’s work becomes more efficient and many perform better with the use of such products.

The pricing of products is very critical in marketing those that are produced by many competing companies. A consumer would rather buy a product that is of the same quality but at a more affordable price compared to that of the other companies. Moreover, consumers have become more intelligent and meticulous with buying products nowadays. They have more knowledge if products are on the right pricing for its quality. In addition, many have set specifications for the product the wish to buy.

These are not the only considerations in marketing. A company must not forget one last important aspect in marketing products, service. Consumers want to be treated the best. Everyone wants a king or queen’s type of treatment. They also want to have their problems or concerns with the products answered immediately. Good service is something that builds the popularity of the products and the name of the company. If the company has good customer service, then the consumers would definitely want to buy products from that company. People would recommend the product or the company itself for great service.

These are only some of the basic knowledge people must know regarding marketing. There are still a lot to learn and the best way to do so is by first-hand experience and observation. Companies must remember that at the end of the day, the consumers have the power to judge how effective the marketing strategy of the company is. Visualize, Experiment, Innovate!

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